Sales Letter Examples – How to Write Rewarding Sales Letter Examples

| April 24, 2012 | 0 Comments

Our sales letter examples can be used for correspondence with existing or prospective customers or clients. Sales letters are basically advertisements for a company, its products, and/or services. The primary purpose of a sales letter is to generate sales or encourage new customers to use your business. As such, your letter should be warm and friendly yet retain a professional tone and structure. It is important to not be pushy or condescending; you don’t want the customer to feel you’re being too familiar or that you’re taking them for granted. It can be difficult to achieve that balance, but it can be easily done using our sales letter examples.

How to Best Use Our Sales Letter Examples

The sales letter examples you’ll find on our site are designed so that you can edit them from your home computer to suit your specific needs. Once loaded into your word processing program (Microsoft Word for example), you can cut, paste, and revise them to compose a professionally formatted and compelling sales letter ready to be mailed out. Let’s take a look at the format and composition of one of our sales letter examples so that you are completely familiar with what information to include, where to place it within the body of the letter, and how to make a professional impression that generates a confidence in your business or product that will result in increased sales.

The Format of Our Sales Letter Examples

Our sales letter examples are formatted in the traditional block style of business letter writing. In the block style, all of the text is justified to the left of the page. The first “block” or section of text will include the name of your business, the address and contact information. This is followed by a space, the date, another space, and then the name and address of the customer or prospect. It will look like this:


Creative Interiors
42 Baldwin St.
Montpelier VT
01345
Tel: 225-567-0987

July 9, 2003

Mr. Charles Townsend
Chief Financial Officer
Townsend Accounting Services
18 Airport Rd.
East warren, VT
06781

After the letter is correctly addressed, it is a good idea to greet your customer formally. If you are using our sales letter examples to generate new sales from a mass-mailing campaign, you can address the letter as “Dear Friend.” It is at this point that our sales letter examples differ from a normal business letter. After the salutation, instead of beginning the body of our letter, we instead use a captivating headline that immediately grabs the customer’s attention. Headlines are generally written in a larger text than the rest of your letter, and in bold. The next section will look like this:

Dear Mr. Townsend,

Did You Know That You Could Be Saving Up To 80% On Your Office Furniture Systems?

As the recipient is the Chief Financial Officer of an accounting firm, he would be immediately interested in reading more. The secret is to know your customer or prospective client, what their needs are, and how your company, product or service could benefit them. In other words, you won’t be successful “selling ice to an Eskimo!” A bit of background research will help you to find out who would be interested in your product and who wouldn’t. This can save you both time and money, and ensure that your sales campaign is as effective as possible.

Once you have your customer’s attention, it is up to you to sell yourself or your product in the body of your letter. Some things to keep in mind are:

  • Use a friendly, conversational tone.
  • Avoid using large words or too much technical language.
  • Speak from the heart, if you sound like you believe in the product or service, it will be contagious and the prospect will also.
  • Highlight the benefits of what you are offering. Most customers will only be interested in the features of your product if they first believe it will benefit them in some way.
  • Encourage the customer to take some sort of follow up action in your sales letter. Examples would be – call for more information, visit your website, complete an order form etc.

Let’s take a look at how this is accomplished in our sales letter examples. The first thing we do is introduce our company, the product or service we’re offering, and explain immediately how we can help them.

Creative Interiors can save you up to 80% on your office furniture systems. Our pre-owned and refurbished workstations are of the highest quality, and our entire collection is made up of leading brand names such as Super Stations, Elegant Office, Pizzazz, and Ultimate Office. Why increase someone else’s profit margin by paying full price, when you can increase your own by purchasing the same beautifully refurbished item for 80% less?

Immediately you’ve let the customer know exactly how they can benefit from using your business or product. That is the immediate benefit, and a huge one, now it’s time to show them that there are even more benefits to using your company.

Our expertise is not only limited to supplying refurbished workstations. We are a full service company equipped to assist you with the design and installation of conference rooms and reception areas as well. Our extensive network of dealers and wholesalers enable us to offer a wide range of products and services to fulfill your every need at a price guaranteed to meet your budget. Our prices include delivery and installation, and we will also be happy to purchase your existing office furniture at a competitive price.

Next our sales letter examples encourage the customer to take action; in this case by calling for a free quote, and to visit our website where they can view our merchandise and its features.

Please call us today for a Free Quote on 1-800-111-2222. Additionally you can view our quality furnishings on our website at www.creativeinteriors.com. Our website also lists our current specials – there are even greater savings to be made!

Finally we thank the customer for the opportunity to introduce our business and its products or services, and if you are in a position to do so, offer them something extra – a free gift or even greater discount.

Thank you for the opportunity to introduce you to Creative Interiors and our products. As a further gift to you, if you place an order before July 15, we are happy to offer you a further 5% off of your total order. That’s an incredible savings of 85%! Call us today on 1-800-CI-ORDERS. Your order will be shipped within 14 business days and installed by our professional installation team.

Warmest Regards, 

Bill Patterson
President and CEO
Creative Interiors

If you like you can even include a PS mentioning a free gift you have included such as a company pen, catalogue, or discount coupon. There are endless options, but it’s best to use some sort of promotional object – mug, highlighter, calendar, with your website address and contact information on it. Your completed sales letter will thus look like this.

Creative Interiors
42 Baldwin St.
Montpelier VT
01345
Tel: 225-567-0987

July 9, 2003

Mr. Charles Townsend
Chief Financial Officer
Townsend Accounting Services
18 Airport Rd.
East warren, VT
06781

Dear Mr. Townsend,

Did You Know That You Could Be Saving Up To 80% On Your Office Furniture Systems?

Creative Interiors can save you up to 80% on your office furniture systems. Our pre-owned and refurbished workstations are of the highest quality, and our entire collection is made up of leading brand names such as Super Stations, Elegant Office, Pizzazz, and Ultimate Office. Why increase someone else’s profit margin by paying full price, when you can increase your own by purchasing the same beautifully refurbished item for 80% less?

Our expertise is not only limited to supplying refurbished workstations. We are a full service company equipped to assist you with the design and installation of conference rooms and reception areas as well. Our extensive network of dealers and wholesalers enable us to offer a wide range of products and services to fulfill your every need at a price guaranteed to meet your budget. Our prices include delivery and installation, and we will also be happy to purchase your existing office furniture at a competitive price.

Please call us today for a Free Quote on 1-800-111-2222. Additionally you can view our quality furnishings on our website at www.creativeinteriors.com. Our website also lists our current specials – there are even greater savings to be made!

Thank you for the opportunity to introduce you to Creative Interiors and our products. As a further gift to you, if you place an order before July 15, we are happy to offer you a further 5% off of your total order. That’s an incredible savings of 85%! Call us today on 1-800-CI-ORDERS. Your order will be shipped within 14 business days and installed by our professional installation team.

Warmest Regards, 

Bill Patterson
President and CEO
Creative Interiors

PS. As a Free Gift to you I have enclosed a promotional Creative Interiors pen containing our website address and contact information along with our complete catalogue for 2003. If you have any further questions, please contact me directly on 225-567-0987 ext 001.

You can Download This One of Our Sales Letter Examples and edit it to include your specific details.

Tips and Useful Sentences you Can Use with our Sales Letter Examples:

  • Keep your tone friendly but professional
  • Highlight the BENEFITS of your product or service rather than the FEATURES.
  • Always encourage your customer to act immediately to take advantage of your limited time offer.

Category: Sales Letter Examples

About the Author ()

Melanie Walters is a writer and editor for several businesses both online and offline. Her experience with writing business letters and marketing materials has helped her understand exactly what works in written communication for businesses. In the 10 years she's been writing, Melanie has amassed a large collection of letter examples that she gladly shares with you here on Letter Example Help.org

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