Agricultural letter of Introduction – Sell Your Exclusivity

| November 10, 2012 | 0 Comments

This example of an Agricultural letter of Introduction will give you the basic components you will need to get a positive response from the agricultural or farming industry.   Their needs are constantly changing and becoming more challenging.  You will need to prove that you have an exclusive product or service that meets a need they are currently facing.  You are trying to get your foot in the door so make this as compelling a letter as possible.

The agricultural and farming industry is in constant need of new products or services that can keep them ahead of the game.  It is a very competitive industry and there are a lot of products out there competing for their business.  This letter of introduction will help you sell your product or service as you adapt it to your unique and exclusive idea or service.

What do you need to include in your Agricultural letter of introduction

In your agricultural letter of introduction you will need to show that are knowledgeable of the industry and that you clearly understand the issues they are up against on a regular basis such as insect control and productivity, among other needs they face on a daily basis.  If you have a working background in agriculture or farming you will want to emphasis that.

Let them see that you are solution oriented right from the start.  In order to do this you need to be on target with their current needs.  Then you will need to be able to provide proof of your product or service with documented research done by a reputable company.  Sometimes it takes years of research to come up the right solution.  If you have those years of research and trials available you will be ahead of the game.

Proofs to Provide in your Agricultural Letter of Introduction

In your letter of agricultural introduction, the company receiving it will be looking for proof behind your words.  You will have to at least be able to promise them, on request, some of the following proofs:

  • Trials and tests done
  • Length of the trials
  • Documented proof  of results
  • Comparison Studies
  • Who/What/When and How of the studies
  • Exacting Details


Michael Casey
President Agro-Plus

1300 East Grand Ave.
Red House, VA
37216
(M): 919-237-4215
Email: mcasey@bellsouth.net

April 3, 2011

David Heller
CEO, Richlands Farms
451 Bell Ave.
Carpenter, VA
36912

Dear Mr. Heller:

Over the past several years we have been doing research and development on an effective eco-friendly plant stimulant.  I can confidently tell you that our product has proven effective in two critical areas.  It not only increases the productivity of the plant but also makes them more disease resistant.  In terms of your company this is cost-effective on two levels; it will increase your productivity and it is affordable. 

You will want to get their attention right from the start with your product or service and what it can do for them in terms of profits.

We understand fully the complexity of your farming operation and have worked to be able to alleviate you concerns in these important areas.  As you may already know we are a leading research and development company with a history of satisfied customers.  Our goal has always been to maintain the best possible product line and do no harm to the environment in the process. 

This product we have developed can be introduced at any time during the growth cycle.  It is most effective if used at the start of your planting but you will see terrific results regardless of when you get started with it. 

Establish your credibility and give a little more information for them to consider.

Our new product is ready for distribution.  In the tests we showed a 20% increase in productivity.  Since your crops will be more disease and insect resistant more of your crops will go to market – that translates into tremendous profits for your company.  We have test results from an independent company that you will have access to if you are interested.

Give them more specific information and let them know you have proof of what you are claiming to be true.  You will be glad to provide them with written documentation of that proof.

Please contact me by email or phone so we can discuss several options with you, from providing this new product to providing it along with our services to spread it on your crops.  We are a full-service company.  I look forward to meeting with you soon.

Sincerely,

Michael Casey


Download this Agricultural letter of Introduction

Things to Keep in Mind For Your Agricultural Letter of Introduction:

  • Keep in mind that profits are their ultimate concern.  Your job is to convince them that your product or service will not only provide the results you promise but will also, in the long run, provide an increase in their bottom line.  This is a non-negotiable in the business world.  You will need to be able to provide undisputable proof of what you are promising them.
  • Keep your introduction to agriculture letter concise and professional.

Category: Letter of Introduction Examples

About the Author ()

Melanie Walters is a writer and editor for several businesses both online and offline. Her experience with writing business letters and marketing materials has helped her understand exactly what works in written communication for businesses. In the 10 years she's been writing, Melanie has amassed a large collection of letter examples that she gladly shares with you here on Letter Example Help.org

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